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BuzzSumo
Conheça BuzzSumo
Encontre influenciadores em qualquer área de tópico. Avalie o conteúdo que eles compartilham e amplificam. Identifique os nomes dos editores e escritores cujo conteúdo é o mais socialmente atraente.
O BuzzSumo analisa bilhões de partes de conteúdo para tornar a análise abrangente de big data acessível a todos. Ao ajudar você a ver qual conteúdo é importante para você ou seus clientes, o software identifica verdadeiros influenciadores e rastreia sua própria influência relativa com seu público. Planos para todos os gostos. Teste gratuitamente agora mesmo.
Quem usa BuzzSumo?
Alguns dos maiores editores, marcas e agências do mundo, bem como profissionais de marketing de conteúdo, SEO, PPC, mídias sociais e relações públicas, usam o BuzzSumo!
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Avaliações do BuzzSumo
Essential Content Research Tool
Comentários: Developing good content means you need to do a lot of research and sometimes that can be a dubious process even if you have all the tools. Hopefuly, BuzzSumo is one of those tools that makes the process of content research much easier and much more insightful in just a couple of clicks.
Vantagens:
BuzzSumo is tailor-made for content reseach, competition analysis, backlinking and outreach research. It was instrumental in developing my long-term content strategy and adjusting it on the go. BuzzSumo is relatively easy to use and you don't need to tackle with lots of toggles in order to get a semblance of a result. Saves a lot of time and provides you with a good protection from a content-related headache. All you need to do is insert the words of interests - look through the stats and check out what is up in the list.
Desvantagens:
It takes so time to get used to it and it can be really rough in some places. That might be a serious put off. Pricing also may scare some but it is totally worth it.
Amazing Content Research tool!
Comentários: Having BuzzSumo means having an advantage over your competitors since it makes a lot of tricky things easy to track and research about.
Vantagens:
BuzzSumo is definitely one of the best content research and analysis tools that I have used. I've used it for the mentioned reason and apart from that it also has useful features that let you scan backlinks and perform research related to your competition. As a digital marketer, tools like BuzzSumo are definitely great to have. Not only is it simple but it packs a lot of power and functionalities. The time you spend using BuzzSumo will be the time that will get you the highest ROI when you are planning your campaign. All you need to do is enter the relevant keywords you are working with and there it is, all the stuff you need and with all the filters, toggles and other stuff, BuzzSumo proves to be a great tool overall.
Desvantagens:
BuzzSumo does have a bit of a learning curve but once you get used to it and learn how to use it correctly, you will be able to take full advantage of it. Also, I wish they work on the pricing and bring it down a notch to make things even sweeter.
Their Purpose is Cloudy
Vantagens:
Originally, it was a good tool for us to get some data on social sharing for our content and help us identify any influencers. We originally got it to help us monitor our brand, but it proved difficult with the tool, hence the shift in its use.
Desvantagens:
Nowadays, the product is spotty in what it delivers and what its purpose is. It's monitoring tools for influencers, content, and social doesn't seem accurate from our standpoint. And there's no one helping us understand how to best use it (no support).
Resposta do Brandwatch
há 6 anos
Hi Steven, Sorry to hear that your experience with BuzzSumo didn't fulfil your needs. Our team are always on standby to help assist you and we even offer 121 live support sessions where we can assist you to get the best out of the tool. Best thing to do is to contact us directly using the in-app chat and we can offer you the assistance to unlock the full potential of BuzzSumo. If you do choose to come back please do make sure you drop us a note and we can see how best to help. Thanks for your feedback and being a valued customer!
Great tool for topic research & competitor analysis
Comentários: If you're looking to dominate your competition & track who your key influencers are, buzzSumo is an incredible tool. With its powerful keyword discovery, tracking competitor activity, and measurement tools, you can quickly grow your brand and reach new heights
Vantagens:
BuzzSumo is a topic research and analysis tool that I have used for the past two years. It has a great feature that lets me scan backlinks and perform research related to my competition. The tool is also valuable for helping me understand how my competitors are performing. Overall, BuzzSumo is an excellent tool that I would recommend to anyone looking for content research and analysis
Desvantagens:
I don't think BuzzSumo is doing anything wrong, but their monthly service pricing is really high. Their focus seems to be on bigger companies, and I think it's not suitable for small companies as they may not be able to afford the high prices
BuzzSumo: The Best Tools For Anaytics On Facebook & Search Alerts
Comentários: Overall, I have yet to meet a tools as powerful and comprehensive as BuzzSumo. They are unique. Use this tool. You will not regret. Worth every single penny.
Vantagens:
I can't contain my enthusiasm on this great tools of BuzzSumo: The ability to search for meaningful and top scoring Facebook content with just a keyword. I was also impressed with the keyword mention tools, that i if someone mention your brand on the web, you get an instant notification via email.
Desvantagens:
The pricing: A great tool but not readily available to anyone.
Must-have for content research & distribution
Vantagens:
I use BuzzSumo for researching content topics, analyzing the competition and identifying outreach and backlinking opportunities. It's an integral part of the content marketing process here at Grizzle, both for internal use as well as clients.
Desvantagens:
Awesome influencer tools, but would love for it to go more in-depth. An influencer map that identifies networks of thought leaders, and who "influences" them for example. There are other tools for this, but having more granular insight via BuzzSumo would be awesome.
So good it's like cheating
Comentários: I've used BuzzSumo for almost a year as a way to find good content to post on social channels and also to find good ideas for articles to write. It's really so useful that it's like cheating when used to re-post articles on social. It tells you exactly what is trending today so you can be on point with your posts and get better engagement.
Vantagens:
The app is super simple to use and fairly flexible. It's also priced decently for what you get.
Desvantagens:
The categories you choose from to see what's going on in a given industry sector are limited, so if they don't fit your niche then it may be hard to use that and it's one of the most useful features. There's a free form search but that's less useful for social posting, or more work anyway. The other thing is that I have a paid subscription and can't access some super useful features like what's trending in the past 8 hours vs. 24 hours because I don't have an "agency" level subscription. Usually apps provide collaboration features for that as opposed to de-featuring key components of the main app, but you can't have it all I guess.
I'm obsessed with BuzzSumo!
Comentários: BuzzSumo is a must-have for anyone who works in content development or social media. I highly recommend it. It's easy to use and delivers invaluable information. It's one of my favorite tools.
Vantagens:
I write for a living (and do a little social media), and BuzzSumo is my go-to tool to see what's relevant and trending. It's amazing for finding high-traffic topics and makes it SO easy to generate new content. Plus, you can organize findings by a specific social media platform, seeing where each article performs best.
Desvantagens:
NONE! My experience has been nothing but positive. I only wish I'd discovered it sooner.
So good if you're using it
Comentários: I think it's a great tool if you're in content marketing!
Vantagens:
It tracks the top content and sends it right to slack if you're using it. Follows the right pages and sites as well!
Desvantagens:
It almost does too much. I wish it was free but who doesn't, we all want good stuff for free. I also wish it wrote content for you ha
Amazing insights on social data
Comentários: Exceptional customer support and a product that offers immense value to anyone working professionally in content marketing or social media marketing.
Vantagens:
I compulsively check what’s trending on social, but the real value comes in researching high value topics for content projects and influencers for networking and social outreach.
Desvantagens:
Some of the best features seem to require ever increasing price points. It’s a fair ask, but sometimes frustrating
Best dataset to feed your content strategy
Vantagens:
The tool is easy to use and delivers what it promises. They have the most complete dataset to feed your online content marketing strategy.
Desvantagens:
The subscription prices are very high, making it a hard choice for smaller businesses.
Best Tool To Find Engaging Content Ideas
Comentários: I familiar with BuzzSumo through Youtube while I was a super novice in blog post creation.It made the initial process of researching easy by showing best performing content on social media.
Vantagens:
BuzzSumo gives me an idea of which type of content is liked most on social media within specific topic.Before writing any blog post, I mostly go to the BuzzSumo to take an inspiration for content creation.
Desvantagens:
Works good for broad topics, but lacking in narrow/specific keywords.
It is Very Useful for Content analysis and Monitoring
Comentários: I am using it to monitor, take note and respond to discussions related to our brand online, build quality backlinks, and research content topics/keywords for blogs
Vantagens:
Buzzsumo has helped me a great deal in identifying viral contents across the web and the content analyzer; which I use a lot helps in finding popular topics to write about on my blogs. Another great advantage of BuzzSumo is that you can download and share all the attractive content you find on the platform without any restriction.
Desvantagens:
The pricing is the only negative aspect so far. I think they could launch plans with lower fees for individuals and small businesses.
Curate article for blogging easy and free
Comentários: I loved buzzsumo as a beginner in blogging. I found Free high quality articles to curate and could use them to start my blogging.
Vantagens:
It is very easy to use,very much beneficial for beginners in blogging who are not expert in content writing. You can easily curate content with which are social media famous from buzzsumo. Lot functionalities like social media stats, filters are also available.
Desvantagens:
With free account you can only get very limited no of articles to curate. You need pro membership to access all articles.
BuzzSumo - Not Perfect But Easiest To Use!
Comentários: Overall I would recommend the tool. I haven’t found a tool that does what BuzzSumo does better. For a social and content team it has been a valuable tool for our global team.
Vantagens:
BuzzSumo is a very easy to learn and use tool. I was able to train teams on being self efficient with the tool very quickly. There is a lot of information that you can from the tool if you pay enough for it. It is a great tool to get a better understanding of what is trending and also to see what competitors are up to with content.
Desvantagens:
The price is high for the data you receive. It was hard to justify the price at times. To unlock certain features that should be standard, you’d have to buy an upgrade subscription.
Great product!
Comentários: I'm making it easier for my clients by providing them with recommendations for influencers that are much simpler to find thanks to using this tool!
Vantagens:
I love BuzzSumo's ease of use with finding influencers. Especially when you're trying to find individuals who are in very niche industries and in specific locations, the target within Buzzsumo is extremely helpful and easy to use. I have found so many niche influencers who have YouTube channels and large social presences thanks to Buzzsumo.
Desvantagens:
It's hard for me to think about a "least" :) but I do wish BuzzSumo made influencer searching clearer with multiple social media platforms, and also aggregated individuals email addresses. That would be extremely useful!
Great for finding influencers and popular content
Vantagens:
I like the influencer search feature the most. When looking for target influencers to add to media lists, searching on Instagram or Twitter alone is very difficult. BuzzSumo's search functionality allows you to narrow your search by city and specific words used in the influencers' bio.
Desvantagens:
It not longer counts social shares on LinkedIn. LinkedIn is one of the largest social platforms and a lot of informative articles are shared on this platform. It's odd to me that it counts social shares on all other platforms, but not LinkedIn. People actively have conversations on this platform and share content to validate their points.
Good Software, But Could Be Great
Comentários: Overall, BuzzSumo has helped a lot in my work as a digital editorial content creator, and I will continue to use it and hope it gets better and better. The addition of influencers was awesome, and I'm confident the team can continue to keep their product cutting-edge.
Vantagens:
The tool is a great aggregator of content, and I like how the software ranks each link based on popularity. I also enjoy seeing what's trending overall, and find it very useful to identify influencers in a certain topic area. The design of the site is also very intuitive, good looking and easy to use.
Desvantagens:
You have to be very specific about the keywords you type to find the content you're looking for. I also don't think it pulls in everything, since I've found other popular content through simple Google searches > News. Wish the platform didn't have to be so precise in finding content, and also wish it would recommend topics based on what I was searching.
The Product For the Early Stages of Content Strategy Development
Comentários: Content strategy development and research—in line with our SEO efforts.
Vantagens:
It's extremely simple to find what content works and what doesn't. You can enter a search term and see engagement metrics across multiple platforms and build informed content strategies and generate new content ideas.
Desvantagens:
Can be a little pricey for a small business adding this to their marketing stack. The free version is all I really needed. Probably works well for agencies.
Ride the trends!
Vantagens:
One of the best tools to discover trends on the web based on topics or keywords. Really useful to identify influencers who share content in-line with ours. We really use this to come up with inspiration to create new content and campaigns.
Desvantagens:
There are a lot of features, which takes a lot of time to get familiar with them to the point you can really start to benefit from them.
Perfect for Content Marketing (only)
Comentários: Overall, I'd recommend the tool for content marketing, but if you do any other type of marketing, it may be better to consider something like SEMrush with other tools built in to your subscription.
Vantagens:
This is a fast, easy way to source third-party content for our client's social media platforms, as some of them don't want to contribute or spend any time creating original content.
Desvantagens:
There are other tools that source content in addition to SEO / keyword research. It's not bad, it's just that other tools are more robust.
A value add to social media activities
Comentários: Overall experience was good. Did not use a lot of features but whatever i used got some ROI
Vantagens:
I used BuzzSumo for 18 months for a client. Just love the influencer feature it provides that lists all the twitter influencers on a particular topic with their followers info. Very helpful for influencer marketing.
Desvantagens:
I am not sure if instagram influencers are available on the tool, now. But it would be very helpful for e-commerce brands to get that kind of list and invest in right influencers.
Great tool
Vantagens:
I use BuzzSumo for content research. We've created some top-performing articles based on reviewing what other articles have a high volume of shares. This translates into SEO and real revenue for the company!
Desvantagens:
The navigation can be confusing at times, especially the sections I don't use.
Easy to Use and Access to Thorough Data
Vantagens:
Buzzsumo is really straightforward and easy to navigate and use. Also, as a content marketer, access to Buzzsumo's social data is really valuable for topic research and editorial planning.
Desvantagens:
I would love to have access to social data from even more platforms.
Great for shareable content discovery
Comentários: It helps us understand what content our customers need and who they associate with the information. Also, it is great for brand mentions into your inbox so these can be monitored.
Vantagens:
This really helps us understand what people engage with and what they are actually looking for to solve their problems. Also, this tool helps us monitor brand mentions and understand who is saying what about us.
Desvantagens:
You need to learn the nav as it sometimes feels you go round in circles