Adobe Audience Manager

For large/complex project management, Asana is a huge help

Vantagens:

Asana lets you create project timelines, serves as a central document repository, assign tasks and sub-tasks for multiple projects easily. Anytime I need to keep lots of thoughts or processes organized Asana is my go-to.

Desvantagens:

The KanBan feature is nice but it could be improved to be on par with other standalone products.

Highly functional with lots of use cases, limited usability for app ads & on the expensive side

Comentários: Overall I still think it is a great product. With the use cases described above (frequency capping across channels, suppression based on first party data, LAL audience buidling on 1st party data while adhering to security standards) was definitely worth to go through the trouble of onboarding a Data management platform like Adobe AA.
Even though it is not entirely self-service, at times complex and expensive - these cons are outweighed at the additional benefits of having the complete adobe suite and the cost savings.

Vantagens:

When you are integrated with other Adobe products - it neatly ties into them and makes it easy to share and use. Having first party data - fully anonymized and ready to push to the major DSPs and networks is a huge benefit for e.g. look alike building, suppression and frequency capping across several channels.

Desvantagens:

It has only limited usability for ad only networks (like Google App Campaigns) or Facebook Mobile App Install Campaigns - as both do not allow direct integration of Adobe Audience manager to push audiences. Even through work around, this might never be achievable. When using it - I did not really like that it wasnt full service. For some integrations you need to pass them through adobe customer service in order to be able to send segments (the audience) to the ad partners.

Powerful solution but expensive

Vantagens:

It is a 360 solution providing several tools in a single place, like target for personalization or A/b testing, insights to analyze data similar to google analytics etc that will enable a business to have there whole web activity controlled in a single piece of saas.

Desvantagens:

It's very expensive, only catered for really big companies that could use all their power. For a SMB I will not recommend it.

I like the ability to customize reporting and review data in multiple formats

Vantagens:

Adobe Audience Manager is particularly proficient at helping us decide where to focus our marketing efforts in order to best target and connect with our customers. We are able to quickly integrate it into our digital platforms and optimize our approach by learning about our customers' patterns quickly, allowing us to make quick changes. If you have software already deployed for customer data, consider whether AAM will add value at the current time, set strategic objectives in when you will change over. AAM has a very robust set of tools that allow you to dig deep within the metrics of every digital facet of your business allowing you to project and predict where your business is going and which segment to focus your attention.

Desvantagens:

One of our major challenge has been teaching some of our employees how to use this solution. With the capabilities it provides, we find it rather advanced for those not used to dealing with platforms like this. Outside of those challenges, the software is incredibly useful and can add significant value to your business.

Great Softeate

Comentários: Great and easy to understand all of the opinions of the software. If you can not use the software then you brain dead.

Vantagens:

It well made software where where anyone that can use their brain can run it and make sense of how to use it. Even a 9th grade drop out for 7 years could lean to use it.

Desvantagens:

Was all good, was nothing to hate on. Was fun

AEM

Comentários: Good, easy to use product but in terms of there are still better products available in the open market.

Vantagens:

+ Good CMS product. + Easy to use, convenient and I used it for few months it's good but still needs a lot of updates.

Desvantagens:

+ Dispatcher needs a lot of updates, there are a lot of security problems when configured by default configuration.

One of the best DMPs in existence

Vantagens:

Amazing level of integration with the rest of the Adobe Marketing/Experience Cloud products, making it easy to share segment/audience data with your other marketing tools. Easy access to 3rd party data marketplace.

Desvantagens:

The configuration/deployment can be lengthy and complicated, and usually requires assistance from Adobe consulting services to complete.

Good software

Comentários: My experience have been good with Adobe Audience Manager.

Vantagens:

What I most like about the Adobe Audience Manager is how I can use look a like to create new settings to my ads.

Desvantagens:

What I least like about it is the disintegration with other media managers softwares that makes my work harder.

The best ear to the whole community

Vantagens:

Managing audience data is another level when you use Audience, it is efficient when positioning products, services and achieving objectives. Essential

Desvantagens:

Well I do not find anything wrong with the software, it's excellent. Keep improving it!

allows to create very detailed, segments from different datasets, that can be easily entered

Comentários: Effectively implementing marketing strategies already allows a company to identify users and act quickly.

Vantagens:

This tool allows producers, for example, to provide relevant online content based on the TV series they consume or, at a minimum, on products that are viewed by other users with a similar profile.

Desvantagens:

Possible incompatibilities with other platforms making it difficult to follow clients and use that information efficiently.

Profilazione dell’utente per migliore l’efficacia del marketing

Comentários: Da Data Engineer trovo utile Adobe Audience Manager al fine di gestire ed analizzare i dati dei nostri clienti, attuali e potenziali, al fine di generare un portafoglio di utenti da caratteristiche note a cui rivolgere campagne sempre più specifiche con un alto livello di conversione. Lo studio delle preferenze dei clienti ha permesso alla mia azienda di evolversi nei servizi, al fine di soddisfare sempre più le esigenze del consumatore finale. La possibilità di tracciale le interazioni degli utenti con i nostri banner ci permette di definire i segmenti di pubblico più performanti, su cui spendere più risorse in quanto vi è un elevata probabilità di un ritorno. Il software si integra facilmente con Adobe Analytics semplificando il monitoraggio delle campagne e dei KPI

Vantagens:

La possibilità offerta da Adobe Audience Manager di gestire ed organizzare dati dei clienti, proventi da diverse fonti, al fine di offrire una visione completa dei profili è una funzioni che apprezzo maggiormente. La raccolta dati, così organizzate e ben gestita, permette di creare segmenti di utenti specifici facilmente targettizabili per campagne di marketing. A livello tecnico il software utilizza i cookie o gli ID dei dispositivi mobili usati dagli utenti per tenere Tracia delle loro interazioni con le campagne e definire, in base al comportamento del soggetto, profili di preferenza specifici che aiutano ad aumentare il ritorno delle campagne di marketing ed a migliorare la targettizazione nel lancio delle stesse. Mi piace la facilità di integrazione con Adobe Campaign che mi permette di effettuare pubblicità multi-canale in modo snello

Desvantagens:

La quantità di funzioni offerte, non sempre dettagliate nelle loro output, rendono Adobe Audience Manager poco intuitivo, per padroneggiare il suo uso sono necessarie svariate settimane di training. Ho riscontrato anche dei rallentamenti quando cerco di analizzare dati derivanti da gruppi numerosi di utenti, con difficoltà nell’analisi e nella presentazione dei dati all’interno di report

Analyse

Comentários: Avec Adobe Audition, j'ai plusieurs expérience, enregistrer des prises de voix pour un élément du journal, pour habiller les publicités ajouter des effets sonores sur une voix et traiter un e vois soit, en la rendant un peu grave

Vantagens:

J'aime ce logiciel par ce que je me sent allaise lors de mes montages vidéos, infographie sur photoshop, illustrator. L'interface est bien praticable, j'aime aussi créer des animations sur After effet pour la publicité, les génériques bref, c'est un très bon logiciel.

Desvantagens:

A mon avis, je ne trouve pas d'inconvénient, sinon je ne bosserais plus avec. C'est le meilleur logiciel que j'utilise depuis des années.

Very powerful and useful platform for building audience profiles

Vantagens:

It is very useful for creating audience profiles/segments based on different activities and traits of the audiences. The UX and UI are superb, the integration is also great with all third-party software. It is fairly easy to learn and use as there is a lot of data available online to learn.

Desvantagens:

The reporting is not as best as compared to other competitors. It is very expensive too as compared to others.

Allows you to learn all about the potential customer

Vantagens:

We in the company use the advanced package of analytics from Adobe (Adobe Audience Manager we combine with Adobe Analytics and Adobe Social). The result is very satisfied. Such symbiosis allows for deep segmentation of consumers and online monitoring of more than 80 parameters. The ideal solution would be to combine the capabilities of these programs in one package.

Desvantagens:

For a really impressive result, you need to combine Adobe Audience Manager with other Adobe products that complement its functionality.

Target who sees what!

Vantagens:

Easy to use, comprehensive segmentation and implementation tools

Desvantagens:

The learning curve is steep. There is a lot to master.

Good overall

Comentários: Great experience so far.

Vantagens:

As positive fats - It's great that you can pull insights across a variety of metrics to further rationalize decisions. You can see the details of the graphics themselves audiences, and takes advantage of all the structure that has been already put in place.

Desvantagens:

AAM is quite expensive, but you get a great return on investment and is definitely not for novice users. AAM can be challenging as implementation is tricky because it has to integrate with all your products deployed on the website and need lots of work.

Gathers as much information as possible

Vantagens:

In my work I use advanced analytics from Adobe: I combine three applications at once: Adobe Audience Manager, Adobe Analytics and Adobe Social. The results are really impressive. I usually track over 80 criteria online.

Desvantagens:

It would be worth combining the capabilities of the package in one application, this will greatly simplify the process and save money.

Has some interesting features that are usable for you to understand your customers

Vantagens:

A decent program that takes a while to learn and understand so that you can predict and help with predictions to determine the direction of your business.

Desvantagens:

It takes a while to wade through all of the tutorials you need to figure this one out. I think that it would be better off in the hands of someone more experienced.

processing Is here

Vantagens:

I have full package of adobe collection. this is a one of the best software from adobe collection. using this I can create various reports easily and process the data quickly.

Desvantagens:

There is no problem for now. I love this software as other adobe software

Very convenient and detailed analytics

Vantagens:

I have in my office the whole package of analytics from Adobe: Adobe Audience Manager, Adobe Analytics and Adobe Social. Applications perfectly complement each other. They allow you to track statistics, analyze and react quickly to changes online.

Desvantagens:

It would be convenient to combine these three applications within a single window, such an implementation would save a lot of time and money for users. That's just the developer is unlikely to go for it.

Great Data Management Platform

Comentários: Adobe Audience Manager has the features necessary to help optimize campaigns and uncover insights.

Vantagens:

Adobe Audience Manager is a great data management program. It gives audience insights and gives a 360 degree view of your customers. The reporting is comprehensive. It is flexible regarding how data is organized and gives better audience insights and analytics.

Desvantagens:

There is nothing to dislike. It is a great program.

Tageting the audeince made easy

Comentários: It helped me in reaching potential customers

Vantagens:

One of the main advantage of Adobe Audience Manager is that it helps you in targeting the quality customer maximize you sale but my opinion is that it will help you more if you add adobe analytics with it also.

Desvantagens:

As far as I am concerned I think there is not a thing I dislike in that but they have to improve it day by day.

analyze about audience manager

Comentários: I can create lists based on any activity on my website, so I can work on them assertively in paid media channels

Vantagens:

easy to use and has good integration with the main paid media channels in the market, such as facebook and DV360

Desvantagens:

one point that would help a lot in paid media campaigns is the integration with the Google Ads platform

A great tool for understanding audience analytics

Vantagens:

The ability to track and process the data that you need and set out campaigns. Adobe is great at the visual delivery.

Desvantagens:

LImited to client's 1st party data, it's sometimes difficult to navigate your way around the interface as there's too much to choose from. The cost is expensive.

Great solution for work!

Vantagens:

I am glad that in Adobe Audience Manager I can easily create various reports, process data and build on the results of further profitable strategies to implement their work plans.

Desvantagens:

In the process of working, I often have problems with cookies, and in addition, the application does not work well on mobile devices.