17 anos ajudando empresas
a escolher o melhor software

Conheça Upfluence

O Upfluence Software é uma plataforma tudo-em-um de marketing de influenciadores que permite às marcas identificar seus influenciadores e lançar campanhas em minutos.
Encontre influenciadores de mais de 150 países no Instagram, YouTube, Facebook, Twitch, Pinterest, blogs e Twitter.

Recursos: pesquisa de influenciadores com base em mais de 20 critérios, como palavras-chave, geolocalização, taxas de envolvimento, dados demográficos do público-alvo, entre outros - alcance do influenciador por meio de e-mails em massa - gerenciamento de várias campanhas - análise e supervisão de menções.

Quem usa Upfluence?

De pequenas e médias empresas a empresas da Fortune 500; de marcas a agências.

Upfluence Software - 1
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Upfluence Software - 5

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Avaliações do Upfluence

Pontuação média

Geral
4,1
Praticidade
4,2
Atendimento ao cliente
4,2
Recursos
4,0
Relação qualidade/preço
3,9

Avaliações por tamanho de empresa (funcionários)

  • <50
  • 51-200
  • 201-1.000
  • >1.001

Encontre avaliações segundo pontuações

5
59%
4
20%
3
10%
2
2%
1
10%
David
David
Co-founder, Noruega
Usuário do LinkedIn Verificado
Varejistas, 2–10 funcionários
Usou o software para: 1 a 5 meses
Fonte da avaliação

Great for discovering and working with influencers

5,0 ano passado

Vantagens:

Upfluence lets you slice and dice their database of influencers to find the perfect fit. I love all the advanced targeting features.

Desvantagens:

There's a bit of a learning curve, but easy-peasy once you use it af ew times.

Resposta do Upfluence

ano passado

Hello David. We're delighted to have had the opportunity to serve you. Thank you for your positive feedback!

Madalina
Ecommerce executive, Reino Unido
Roupa e moda, 11–50 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

Efficient Solution for Streamlining Influencer Marketing

5,0 há 3 meses

Comentários: Upfluence has been a game-changer for managing our influencer marketing strategies over the past 7 months. The platform offers a wide selection of influencers, making it simple to find the perfect match for our brand. We love the detailed filters that allow us to narrow down by audience, niche, and engagement level. One of the standout features is the integration with Shopify and Social media platforms, which works flawlessly, making collaboration and tracking performance a breeze. The data and analytics are clear and provide valuable insights that help us optimise campaigns in real time. The reporting capabilities are easy to navigate and provide the metrics we need to gauge the success of each campaign. Their support team has also been fantastic—quick to respond and always helpful with any inquiries or issues.

Vantagens:

Extensive influencer database Real-time performance tracking Easy-to-use reporting tools Excellent customer support

Desvantagens:

The learning curve can be steep initially Pricing might be on the higher side for smaller businesses

Resposta do Upfluence

há 3 meses

Hello Madalina, thank you for the great review! Always happy to work alongside you and your team!

petra
tech, Canadá
Saúde, bem-estar e condicionamento físico, 11–50 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

works well until it does not!!!. then your left in the dark

3,0 há 10 meses

Comentários: I think the idea and functionality of the platform are great however dealing with the customer support or technical issues is beyond painful. We have disconnected from the platform for almost 9 months and tried numerous times until we gave up trying. Billing refuses to stop billing even tho they are not able to repair the integration. Billing and CX just ignores all emails

Vantagens:

It has a nice dashboard and easy to use

Desvantagens:

The customer support is horrendous. Dealing with their IT when things are completely broken takes days to respond and then its always the same response that doesnt fix anything. texting thru the cx chat all you get is one first contact response then crickets

Resposta do Upfluence

há 10 meses

Hello Petra. We apologize for the negative experience you had with our company. We appreciate your feedback and have been trying to get in touch to discuss further. Please reach out to [email protected]. Thank you.

Frederick
Technical Advisor, Reino Unido
Imobiliárias, 51–200 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

Alternativas consideradas anteriormente:

This influencer marketing and affiliate software combo is the real deal

5,0 ano passado

Comentários: Upfluence has been a game-changer for our real estate comapny. From influencer discovery to campaign management, their platform offers a seamless experience that has significantly improved our ROI and brand visibility.

Vantagens:

One thing that stood out to me about Upfluence was their robust analytics and reporting. I could track the performance of my influencer campaigns in real-time, monitor key metrics, and measure the ROI effectively. It helped me optimize my strategies and make data-driven decisions.

Desvantagens:

There are instances where I encountered occasional glitches or slow loading times within the Upfluence platform, but these are infrequent issues.

Resposta do Upfluence

ano passado

Hi Frederick. Your satisfaction is our top priority, and we're thrilled that we were able to meet your expectations. Thank you for your positive feedback!

Emily
Influencer & Partnerships Strategist, EUA
Publicidade e marketing, 51–200 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

Satisfied with Service

5,0 ano passado

Comentários: Overall experience was great! The platform is very intuitive and has helped me to grow the influencer service line at my agency.

Vantagens:

I love that Upfluence integrates seamlessly into other platforms like Shopify and woocommerce. There's a wonderful integration that allows you to pull up an influencer's metrics when you're just scrolling on Instagram or TikTok which is extremely helpful as well. They have great customer service and are always willing to hop on a call and explain something. Additionally, they are always improving and updating the platform to benefit the users.

Desvantagens:

I personally always struggled with the feature that gives clients access to viewing influencer content for a campaign. I found that my clients were confused by it and couldn't figure it out easily.

Resposta do Upfluence

ano passado

Hey Emily. It's fantastic to hear that you had such a positive experience with our company. Thank you for taking the time to share your feedback!

Veronica
Project Manager, Colômbia
Mobiliário, 11–50 funcionários
Usou o software para: 1 a 5 meses
Fonte da avaliação

An All-in-One Gem for Influencer Campaigns!

5,0 ano passado

Comentários: The user interface is intuitive, making it easy to navigate even for someone like me, who's not tech-savvy. The platform's comprehensive features have significantly streamlined our workflow, saving us time and effort.We now have everything we need in one place! From discovering the perfect influencers to organizing collaborations, tracking performance, and analyzing results, it has it all.

Vantagens:

This platform is incredibly friendly and complete, offering an abundance of options that make managing influencer campaigns a breeze.

Desvantagens:

With numerous features available, exploring the app's capabilities can be a bit overwhelming initially. Nonetheless, the effort invested in learning its functionalities is well worth it

Resposta do Upfluence

ano passado

Hello Veronica. We're thrilled to hear that you had a positive experience with us! Thank you for taking the time to leave a review.

Avaliador Verificado
Usuário do LinkedIn Verificado
Alimentação e bebidas, 501–1.000 funcionários
Usou o software para: 1 a 5 meses
Fonte da avaliação

Alternativas consideradas anteriormente:

Upfluence Review by Advertiser

4,0 há 2 anos

Vantagens:

I think Upfluence has a great influencer discovery tool and influencer communications tool. It was all smooth to search, find, hunt and communicate with influencer through upfluence and has helped a lot to us.

Desvantagens:

Our aim was to have the best campaign set up with influencers; from tracking links to payment options but unfortunately tool couldn't support us perfectly on those

Resposta do Upfluence

ano passado

We're delighted to have had the opportunity to serve you. Thank you for your positive feedback!

Samuel
Chief Marketing Officer, EUA
Varejistas, 11–50 funcionários
Usou o software para: 1 a 5 meses
Fonte da avaliação

Great Platform with Some Glaring Weaknesses

4,0 há 8 meses

Comentários: Overall, it was middling but edging toward the more positive side. No influencer marketing platform is perfect, but the thing we loved most about Upluence was its strong search and filter features. If it only paid a little more attention to the actual campaign management UI, this platform would be a LOT stronger.

Vantagens:

The search and filter functionality or finding influencers is really clever. We really enjoyed the "tinder-style" approve/deny system of selecting influencers and adding them to lists. By far, the strongest thing Upfluence has going for them is their ability to drill down influencers by criteria. It was the main thing that attracted us t other platform, and for good reason.

Desvantagens:

Unfortunately, what they excel in with influencer search, they lack in automation, considerably their automated email sequencing (which there's next to none of). Emails have to be sent out individually, and once you get a response, the automation ceases, which makes for a lot of time spent communicating with Influencers. Beyond that, the way you organize lists and campaigns is very clunky in Upfluence. The UI isn't very well optimized, and it made for a very confusing time navigating the platform when we were using it. But the biggest issue by far is the inability to edit campaigns once they are setup. And, to make thing worse, if you spend time working on configuring a campaign's setup, there's no way to save your progress midway through, which means you can easily lose all of your progress if you don't complete the campaign setup all at one time. That led to a lot of time wasted when we would refresh a page or navigate away from the setup and then have to start all over again.

Resposta do Upfluence

há 8 meses

Hello Samuel, thank you very much for the honest review. Email automation is actually top priority and will be released in a couple of weeks! If you are interested in knowing more, please reach out to us at [email protected]. We appreciate your feedback and we have sent these valuable comments to our product team for review. Thank you!

Avaliador Verificado
Usuário do LinkedIn Verificado
Publicidade e marketing, 11–50 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Game-changer for agencies

5,0 há 4 meses

Comentários: 10 on 10! It's super easy to use, and finding and working with influencers is a breeze. The analytics are spot-on and help us understand what's working. Plus, their customer support is always there when we need them. It's a great tool that's made our influencer marketing so much easier!

Vantagens:

Really amazing tool for influencer marketing to sell. We work with brands that sell online, and we would not use any other tool to track sales through influencers.

Desvantagens:

We have been using it for a while, and although the start took a little to onboard the tool and get started, we are beyond happy with the platform.

Resposta do Upfluence

há 3 meses

Hello, thank you for the great review. We really appreciate your feedback!

Hugo
Creator Manager, França
Publicidade e marketing, 11–50 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Alternativas consideradas anteriormente:

The best IM software for e-commerce

5,0 ano passado

Comentários: Working with Upfluence has been a true partnership. Their team understands our brand goals and provides personalized guidance to maximize our influencer campaigns. It's been an invaluable asset in elevating our marketing efforts.

Vantagens:

What impress me the most about Upfluence was their extensive influencer database. They have a vast network of influencers across various niches and platforms. It gave me access to a diverse pool of creators, allowing me to find the perfect match for my brand, not matter my needs.

Desvantagens:

Apart from typical small glitches, not much at all! Overall, we are really happy.

Resposta do Upfluence

ano passado

Hello Hugo. Thank you so much for your kind words! We truly appreciate your feedback.

Alex
International Area Manager, EUA
Varejistas, 51–200 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

This influencer marketing and affiliate software is gold!

5,0 ano passado

Comentários: Using Upfluence has been such a game changer for our influencer marketing strategy. It's incredibly user-friendly, and their extensive influencer network has allowed us to connect with authentic creators who perfectly resonate with our target audience

Vantagens:

The affiliate software by Upfluence is honestly a game-changer for our brand. It provided me with a complete solution to track and manage my affiliate marketing programs. The intuitive tool make it easy to onboard affiliates, monitor their performance, and handle payouts effortlessly. It really simplified the entire process.

Desvantagens:

It can seem overwhelming at first to understand fully the platform.

Resposta do Upfluence

ano passado

Hello Alex. We're thrilled to hear that you had a positive experience with us! Thank you for taking the time to leave a review.

Estelle
Senior Partner Relations Manager, EUA
Produção audivisual, 501–1.000 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

incredible influencer marketing and affiliate software

5,0 ano passado

Comentários: I can't speak highly enough about Upfluence. It has exceeded my expectations in every aspect. Their intuitive interface, powerful analytics, and great customer support have made it a pleasure to work with their platform.

Vantagens:

I love how Upfluence made managing my influencer relationships a breeze. Their platform offered a streamlined communication system, allowing me to collaborate with influencers, share briefs, and review content seamlessly. It really helped me maintain strong partnerships and ensured a smooth workflow.

Desvantagens:

Would have loved to have known from the start that they have an in-house influencer marketing agency, which could have helped us run our campaigns. This would have helped us onboard faster.

Resposta do Upfluence

ano passado

Hello Estelle. Thank you for your generous review! We're grateful to have customers like you.

Emilie
Emilie
Head of growth, França
Usuário do LinkedIn Verificado
Saúde, bem-estar e condicionamento físico, 11–50 funcionários
Usou o software para: 1 a 5 meses
Fonte da avaliação

Bon outil pour se lancer dans l'influence

5,0 ano passado

Vantagens:

Upfluence est facile à prendre en main et permets d'accéder à une base énorme d'influenceur de tout secteur. J'aime bien aussi pouvoir voir les statistiques d'audience de l'influenceur ainsi que la performance de ses dernières collaborations

Desvantagens:

Demande beaucoup de travail manuel pour relancer les influenceurs et pas de possibilité de personnaliser un lien d'affiliation par influenceur.

Resposta do Upfluence

ano passado

Hello Emilie. Your feedback is invaluable to us. Thank you for sharing your experience with our company.

Davinia
Founder and Executive Director, Espanha
Publicidade e marketing, 2–10 funcionários
Usou o software para: 1 a 5 meses
Fonte da avaliação

DG Upfluence Journey

5,0 ano passado

Comentários: From day one have brought into the platform from learning during the discovery calls to onboarding, there have been a few glitches along the way, but the team are quick to respond and resolve issues. Besides which nothing is perfect from the off!

Vantagens:

Having reviewed several platforms to compare, Upfluence provided much more functionality that made it an easier decision to decide to invest. The team from day one has been amazing, supportive, responsive, and generally caring about you as a business/customer. Using Upfluence has also provided credibility to creators as they're more inclined to work with you based on the fact that you're using a reputable platform.

Desvantagens:

I would love to see a search functionality provided when you accidentally reject a creator from your search.When uploading an influencer the data upload seems to take a while, at times doesn't load at all. And finally when uploading an influencer's additional social account, instead of a spreadsheet, they automatically plug into the current data as opposed to having the need to upload a CSV file.

Resposta do Upfluence

ano passado

Hello Davinia. Your satisfaction is our top priority, and we're thrilled that we were able to meet your expectations. Thank you for your positive feedback!

Becca
Influencer Outreach Manager, Reino Unido
Saúde, bem-estar e condicionamento físico, 2–10 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

BeautyLabs Review

5,0 ano passado

Comentários: Great and [sensitive content hidden]
has been amazing from day 1!

Vantagens:

Creating large number of campaigns, which quickly and effectively produce great results!

Desvantagens:

I think over the year everything we have suggested as been able to be added to the system.

Resposta do Upfluence

ano passado

Hi Becca. We're honored to have received such a positive review from you. Thank you for your trust and for recommending our services!

Avaliador Verificado
Usuário do LinkedIn Verificado
Artes e artesanato, 201–500 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Consumer satisfaction

5,0 há 2 anos

Comentários: Upfluence is consumer friendly convenient and easy to use otherwise recommend

Vantagens:

It's very interesting it allows you to easily find contacts and location

Desvantagens:

If you want to use it , pay careful attention otherwise you might not understand it, otherwise it's clear and simple

Resposta do Upfluence

ano passado

We're thrilled that you had a positive experience. Thank you for your review!

Tasha
Marketing Manager, EUA
Alimentação e bebidas, 11–50 funcionários
Usou o software para: 1 a 5 meses
Fonte da avaliação

ADNB Review

5,0 ano passado

Comentários: So far we are loving it. It's taking some getting used to with a few things but we're learning and enjoying it.

Vantagens:

I love the ability to search for new influencers, preview their social media and then select them.

Desvantagens:

I wish it were easier to remove them from a list (IRM) and from a campaign at the same time.

Resposta do Upfluence

ano passado

Hi Tasha. Your review made our day! We're grateful for your kind words and support.

Sheiva
Senior Marketing manager, EUA
Bens de consumo, 11–50 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

Great Value!

4,0 ano passado

Comentários: Tracking & monitoring influencers in our ambassador program

Vantagens:

Ability to see all influencer info such as metrics, address, products, engagement, etc in a campaign all in one place

Desvantagens:

Not being able to select all products to be available for each campaign and having to manually add options in

Resposta do Upfluence

ano passado

Hello Sheiva. Your positive review means a lot to us. We're grateful for your support and for being our valued customer!

Liem
Producer/Marketing Director, Canadá
Artigos esportivos, 2–10 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

Excellent Service

5,0 ano passado

Comentários: Upfluence is a wonderful tool that will definitely help any company save valuable time and money in the long run. First of all, It gave us a great insights on social media content creators/influencers/affiliates. Secondly it allowed us to streamline our workflow since its marketing campaign management tool is highly customizable and has great integration options. Their customer service is top notch. You will have a dedicated team that follows your progress and help you succeed. The Upfluence team is highly responsive and will take their time to meet you virtually to assist you in every step and will even give valuable advice on efficient social media marketing strategies if needed. These guys know what they are doing and we highly recommend you guys to try them out!

Vantagens:

Ease of use, customer service and valuable insights. They are a great alternative to other platforms out there because they don't cut corners and offer a better value for your money.

Desvantagens:

Unless you need a roster of available social media influencers to help you promote your services/products, they have everything you need to reach out to the right social media collaborators.

Resposta do Upfluence

ano passado

Hey Liem. Your satisfaction is our goal, and we're thrilled that we achieved it. Thank you for your positive review!

Avaliador Verificado
Usuário do LinkedIn Verificado
Saúde, bem-estar e condicionamento físico, 201–500 funcionários
Usou o software para: Avaliação gratuita
Fonte da avaliação
Fonte: GetApp

productor de bienestar, como mantener una buena salud con la prevención y promoción de la salud

4,0 ano passado

Comentários: lo estoy probando recién

Vantagens:

lo estoy probando y creo que es una opción para medir y ver la línea de las competencias

Desvantagens:

bueno no sabría decir ya que lo estoy probando recién por recomendación de otros colegas en el área de trabajo

Resposta do Upfluence

ano passado

Gracias por su comentario

Molly
Head of Influencer, EUA
Publicidade e marketing, 51–200 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

Thanks, Upfluence!

5,0 ano passado

Vantagens:

I like the campaign setup, outreach tools, Google Chrome extension, and Shopify connection.

Desvantagens:

I'd like to be able to track shipping within Upfluence through Shopify.

Resposta do Upfluence

ano passado

Hey Molly. It's customers like you that make our work so rewarding. Thank you for your kind words and for choosing our company.

Avaliador Verificado
Usuário do LinkedIn Verificado
Relações públicas e comunicações, 2–10 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação
Fonte: GetApp

Not Worth the Spend + Sneaky Renewal Process

3,0 há 2 anos

Comentários: Horrendous. When it came time to the renewal phase, our contract automatically renewed without our agency needing to reconfirm payment or sign a new agreement... This clause was buried in their terms and conditions, not even written in the contract but only LINKED to an external page. The company sent an automated email about the upcoming renewal months prior to the renewal date but did not disclose any other information (like the process mentioned above) or that a 30-day notice was required for the membership not to renew. Very sneaky business, and when looking to discuss with the Upfluence team, they were of no help and only pointed to the terms. Not worth the spend for a platform that has limited capabilities compared to other competitors. Our agency will not be using this service in the future and plan to share our experience with other industry professionals.

Vantagens:

Some of the search capabilities, but they do not compared to the more advanced offerings of other platforms.

Desvantagens:

Customer experience. In the course of 6 months, our representative changed three times, and they were always pushing new features + added capabilities.

Resposta do Upfluence

ano passado

We're sorry to hear that you were not satisfied with our services. Your feedback is important to us, and we will take the necessary measures to address the issues you've raised.

Milene
Digital Communication Technician, Portugal
Mídia digital, Profissional autônomo
Usou o software para: Mais de um ano
Fonte da avaliação

Review Upfluence

3,0 há 2 anos

Comentários: I am satisfied with the platform, I use it as an extension and it shows the results of influencers and beyond.

Vantagens:

Upfluence has the basic metrics needed to evaluate certain brands and influencers that operate in specific markets.

Desvantagens:

I think it delivers what is necessary and basic.

Resposta do Upfluence

há 10 meses

Hello Milene. Your review means a lot to us. We're grateful to count you amongst our a valued customer!

Cristina
Marketing Project Manager, Colômbia
Roupa e moda, 11–50 funcionários
Usou o software para: 1 a 5 meses
Fonte da avaliação

Great platform

4,0 ano passado

Comentários: [sensitive content hidden] is our CSM and he has made this path a lot easier, no doubt he's been key to us! In the beginning, the platform seems to be hard to use since you have to do many setups, however, once you set up the first campaign the process is super easy, organized, and pretty smooth. It's a great platform.

Vantagens:

It's very easy to set up everything, and to keep an eye on the performance.

Desvantagens:

Selecting the variants of the products you want to offer should be easier.Add an option to create affiliate campaigns.

Resposta do Upfluence

ano passado

Hello Cristina. Your feedback means a lot to us. We truly appreciate your support!

Martin
CEO, Países Baixos
Contabilidade, 11–50 funcionários
Usou o software para: 1 a 5 meses
Fonte da avaliação

No more influencer marketing for our company after using Upfluence

2,0 há 2 anos

Comentários: 1. They force you into a 6 month paid period. 2. Custom support agent did not show up during the first meeting. 3. They did not have any influencers specific to our field. 4. They make cancellation very hard. You have to send an email to the customer support. After that you get a link to an extensive survey that you have to complete. After that, they take another 48 hours to review that form.

Vantagens:

It looks professional. And it got some positive reviews.

Desvantagens:

1. They force you into a 6 month paid period. 2. Custom support agent did not show up during the first meeting. 3. They did not have any influencers specific to our field. 4. They make cancellation very hard. You have to send an email to the customer support. After that you get a link to an extensive survey that you have to complete. After that, they take another 48 hours to review that form.

Resposta do Upfluence

ano passado

We apologize for the negative experience you had with our company. We appreciate your feedback and will use it to improve our processes and ensure better service in the future.